Business Masterclass Series: Grow More in '24
Streamline your operations, increase profits, and stay ahead of the competition with our FREE Business Masterclasses, courtesy of Miami-Dade County. Join us!
Upcoming Masterclasses
- Wednesday, April 24⋅12:30-2pm – The Art of SEO Investment – How to create your online equity and two practical paths for future prosperity
- Wednesday, May 15⋅12:30-2pm – Intelligent Automation with No-Code Tools
- Tuesday, May 21⋅12:30-2pm – Small Business Showcase: AI-Powered Marketing Strategy
The Art of SEO Investment – How to create your online equity and two practical paths for future prosperity
In this transformative session, we invite you to shift your perspective on SEO from seeing it merely as a marketing expense to recognizing it as a vital investment. This course emphasizes the importance of viewing SEO as a long-term investment, akin to managing financial annuities. We will delve into why SEO should be an integral part of your asset management strategy to foster sustainable growth. Additionally, we will guide you through effectively managing your SEO efforts, highlighting two practical paths: managing SEO in-house versus outsourcing to an agency.
What you'll learn:
- Understand SEO through the perspective of stock market investments, focusing on long-term gains.
- Learn to reframe SEO as a valuable investment rather than just a marketing cost.
- Examine case studies to identify industries that benefit most from SEO and where it's less crucial.
Guest Speakers:
Ruby Digital Founder & CEO Justin Lester
Justin Lester leads Ruby Digital, a global multi-awarding winning search marketing agency. His journey in the digital marketing landscape has included developing cutting-edge digital marketing software and founding two online startups in London. He is deeply committed to disseminating digital marketing knowledge, and has been invited to lecture at top universities and institutions. As a board member of the Entrepreneurs Organization Accelerator Program, Justin helps small and medium-sized businesses scale their operations by drawing upon his rich industry experience. His Smart Marketing Podcast 2.0 delves into growth levers and digital marketing tactics, with a focus on actionable guidance.
Ruby Digital Co-Founder and Chief Operating Officer Ebert Grobler
Ebert Grobler is a seasoned futurist and thought leader with more than 15 years of experience in the marketing industry. At Ruby Digital, he helps scaling companies and marketing teams gain the maximum value from marketing technology. As co-host of the Smart Marketing Podcast 2.0, he aims to educate audiences on the best marketing and business practices – not only for business growth and sustainable profits, but also for the individuals who will implement those practices.
From Bottleneck to Breakthrough: Intelligent Automation with No-Code Tools
Every business has bottlenecks that constrain their growth. By combining three powerful tools – artificial intelligence, automation and No-Code builders – you can break through bottlenecks and streamline your company’s operations. During this dynamic Masterclass led by Peter Leshaw, you’ll learn how to use cutting-edge tools to optimize your operations and increase your profitability. Learn from practical examples and real-life case studies.
What you'll learn:
- Optimize Operations: Use intelligent automation for social media, content, and data analysis.
- Utilize Make.com: Streamline workflows and enhance productivity with this no-code platform.
- Develop No-Code Skills: Foster skills and mindset for effective no-code integration.
Guest Speaker:
Peter Leshaw - AI Workflow Workshop
Meet Peter Leshaw: a seasoned digital marketing expert leading a team dedicated to driving growth for top-tier companies and e-commerce leaders. With over twenty years of experience, Peter stands out as a strategic thinker and a celebrated figure in marketing circles, known for his expertise in online marketing.
Peter’s passion extends beyond traditional digital marketing; he embraces technology to maximize campaign efficiency. His background is as diverse as his skills, with notable involvements from the 1996 Olympics in Atlanta to impactful roles in New York City’s media and political communications in Washington, D.C. He holds a Master’s in Information Technology and a Bachelor’s in Political Science, reflecting his broad knowledge base.
A respected Pubcon speaker, Peter shares his insights, helping others to navigate the evolving digital landscape. Combining professional acumen with his adventurous spirit, Peter is a true innovator in digital marketing, making waves both in his field and beyond.
Previous Masterclasses: The Journey of a Keyword
- Wednesday, February 21⋅12:30-2pm – Use AI to Discover High-Potential Keywords
- Wednesday, February 28⋅12:30-2pm – Use AI to Build a Profitable Content Strategy
- Wednesday, March 6⋅12:30-2pm – Use AI to Create Engaging Multimedia Content
- Wednesday, March 13⋅12:30-2pm – Use AI to Evaluate and Optimize Content
Use AI to Discover High-Potential Keywords
In our first of four free Masterclasses on using AI to create SEO Content, we unlock the secrets of a smart keyword strategy. We’ll show you how to use AI to focus down on a set of high-converting keywords. We’ll show you how to use Google data and customer insights to pinpoint the keywords with the most promise to generate web traffic and lead to sales.
Key takeaways:
- How to use Google data and customer interviews to identify winnable and high-intent keywords
- The technology and science behind why keywords are such a powerful & profitable marketing tool
- Keyword Ecosystem Insights
Use AI to Create Engaging Multimedia Content
In our third of four free Masterclasses on using AI to create SEO Content, the power of AI and the science of SEO meets the finesse of content creation. You’ll learn how to create human-centric content based on a keyword strategy. We’ll show you how to use generative AI tools to create content that captures the essence of your brand and the attention of your audience across social media, websites, and email campaigns.
Key takeaways:
- Discover how to utilize AI tools to produce captivating text, audio, video, and imagery
- Learn the secrets of aligning your multimedia content with your keyword strategy and your brand
- Master the art of adapting your content across social media, websites, and emails
Use AI to Build a Profitable Content Strategy
In our second of four free Masterclasses on using AI to create SEO Content, we dive into the art of weaving a comprehensive content strategy around a keyword. This session bridges the gap between keyword research and content execution, setting a solid foundation for your content marketing efforts.
Key takeaways:
- Uncover techniques to choosing keywords with the highest potential for turning into sales
- Ensure every piece of content aligns with your business goals
- Human-Centric: creating materials that engage both Google's algorithms and your target audiences
Use AI to Evaluate and Optimize Content
In our final free Masterclass on using AI to create SEO Content, we step into the analytical world to answer the question: Is my content actually working? This is how your content meets its true potential. We’ll harness new AI technologies to scrutinize the effectiveness of your content strategy, ensuring it resonates with and attracts your ideal customer and drives business results.
Key takeaways:
- How to use AI tools to scrutinize the performance of your content, identifying areas for improvement
- The process of test-and-learn in digital marketing to maximize your content's reach and impact
- Data insights on your ideal customer, the kind you love to serve with revenue & referrals
Lead Instructor
Dan Grech
Dan Grech is the Founder and CEO of BizHack Academy, whose 10-year mission is to help 10,000 businesses grow faster by 2027. Dan is a Pulitzer Prize-winning former NPR and PBS journalist turned entrepreneur and educator. He was the head of growth at two software startups and as senior director of digital marketing the nation’s largest Hispanic-owned energy company. Dan has taught at top universities including Princeton, Columbia and University of Miami. He’s a graduate of Princeton University; has an MFA in nonfiction storytelling and a Masters in Spanish-language journalism; and was a Fulbright scholar in Argentina
About the Masterclass Series
The #BizHackLive Masterclass series was launched during COVID-19 as a free resource for the business community. More than 100 free Masterclasses have been held, and we’ve been honored with national awards from the American Marketing Association, PRNEWS, and Ragan’s PR Daily. For its work serving small businesses, BizHack was named a 2023 Business of the Year in the American Business Awards.
Cutting-Edge Skills for Driven Entrepreneurs
Marc Sandin
Marc Sandin Creative
Mayra Rocha
Project M Media
Rosemary Ravinal
RMR Communications ConsultingWho Should Attend?
- Business Owners, Founders and CEOs
- Marketing and Sales Leaders
- Communications/Ad/PR Agencies
- Entrepreneurs
- Content Creators
- Marketing Consultants
- Social Media Managers
- Marketing Technicians
- Marketing Strategists
- Fractional CMOs
A Message from the Mayor of Miami-Dade County
“For our local businesses to be future ready, we want to make sure they are fully prepared to take advantage of the latest technologies so they are not left behind. That’s why we are so proud to have partnered with BizHack Academy to teach small businesses how to use cutting-edge tools to grow with purpose, streamline operations, and have a bigger impact on our community.”
— Miami-Dade Mayor Daniella Levine Cava
Masterclass FAQs
Yes. The Masterclass series is funded by a grant from Miami-Dade County as part of its Strive305 initiative for small businesses.
Recordings of sessions will be available to registrants of the Masterclass series approximately 48 hours after they broadcast.
Yes. We encourage you to invite others to sign up at https://bizhack.com/mc. There is no limit to the number of attendees and all Masterclasses are free to anyone in the community.
Yes. A few days after each Masterclass, registrants will receive an email with key takeaways from the session. And they’ll be signed up for our Grow Faster newsletter with tips, case studies, articles, tools, and other resources for small business growth.
Past Masterclasses: Business Strategy
We share insights from great business minds such as Jim Collins and Verne Harnish to give you concrete tools for growth. You’ll learn tips and techniques for business strategy, the entrepreneurial mindset, and financial planning. Join us!
Lessons from Jim Collins for Small Businesses with Brad Stevens
Brad Stevens of Outsource Access will unravel the wisdom of Jim Collins’ bestselling books on the most successful companies in history, and he’ll share how the eternal principles of business greatness can be applied to your small business. This masterclass is a must-attend for entrepreneurs looking to adapt and implement strategies from the world’s most profitable companies. By the end of this session, you’ll walk away with practical, actionable tips to elevate your small business using proven practices from global business giants.
Key Takeaways:
- Global business concepts applied in a small-business context.
- How to adapt and implement strategies from the world’s most profitable companies.
- Gain actionable insights and tools to transform your small-business strategy.
Special Guest: Brad Stevens
Brad Stevens is a lifelong entrepreneur and the founder and CEO of Outsource Access (OA), a fast-growing business-process-outsourcing and virtual-assistant firm. He has expanded OA to more than 500 employees in just four years, with plans to double this by the end of 2024. Brad’s expertise in scaling, automation, outsourcing, and high-performance virtual teams has earned OA multiple national and global awards, including the Inc. Magazine Best in Business Award and the Real Leaders Impact Award
Special Guest: Brad Stevens
Brad Stevens is a lifelong entrepreneur and the founder and CEO of Outsource Access (OA), a fast-growing business-process-outsourcing and virtual-assistant firm. He has expanded OA to more than 500 employees in just four years, with plans to double this by the end of 2024. Brad’s expertise in scaling, automation, outsourcing, and high-performance virtual teams has earned OA multiple national and global awards, including the Inc. Magazine Best in Business Award and the Real Leaders Impact Award
The Roller Coaster of Entrepreneurship With Colin Campbell
Dive into the entrepreneurial mindset with Colin Campbell, acclaimed author of the Amazon bestseller “Start. Scale. Exit. Repeat.” In this masterclass, Colin offers a road map for each critical stage of growing a business – from inception to scaling, exiting, and repeating the process. He’ll highlight the mental and emotional speed bumps that can derail even the most seasoned entrepreneur, and he’ll share concrete strategies to help you weather the rough patches. No matter what stage you are at in your journey, this session will help you ride the roller coaster of entrepreneurship and arrive safely on the other side.
Key Takeaways:
- Understand key stages of entrepreneurship: starting, scaling, and exiting from author Colin Campbell.
- Learn strategies to overcome mental and emotional hurdles in business.
- Acquire skills for navigating any phase of your entrepreneurial journey.
Special Guest: Colin Campbell
Colin Campbell is a serial entrepreneur and author of the Amazon bestseller “Start. Scale. Exit. Repeat.” Colin has started, scaled, and exited more than a dozen companies worth almost $1 billion – including Tucows, Hostopia, .CLUB domains, GeeksforLess, and Paw.com. Colin also runs Startup Club, with more than 1 million members.
Special Guest: Colin Campbell
Colin Campbell is a serial entrepreneur and author of the Amazon bestseller “Start. Scale. Exit. Repeat.” Colin has started, scaled, and exited more than a dozen companies worth almost $1 billion – including Tucows, Hostopia, .CLUB domains, GeeksforLess, and Paw.com. Colin also runs Startup Club, with more than 1 million members
Discover Your X-Factor With Barrett Ersek (December 13⋅12:30 – 2:00pm)
Your business X-factor is the pivotal insight or innovation that can increase your company’s impact or revenue by seven to 10 times. This powerful concept was first introduced by Verne Harnish in his book “Scaling Up.” Barrett Ersek of Holganix will share a step-by-step process to discover your X-factor. He’ll distinguish between two types of bottlenecks: business bottlenecks, which are internal areas for improvement, and industry bottlenecks, which are challenges not yet solved by your top competitors. By identifying and solving an industry bottleneck, you can create an X-factor for your business that will lead to rapid growth and position you as an industry leader. This masterclass is ideal for any small-business owner seeking to become a front-runner in your industry.
Key Takeaways:
- Discover how to identify your business's X-factor for significant impact and revenue growth.
- Learn to differentiate between internal business and industry-wide bottlenecks.
- Find out how resolving industry challenges can position your business as a leader and fuel rapid growth.
Special Guest: Barrett Ersek
Barrett Ersek, a professional speaker, consultant, and author, specializes in innovation. He has lectured at MIT, the London Business School, and other prestigious institutions, and contributed to the Harvard Business Review. Recognized in Verne Harnish’s “Scaling Up” for innovation, Barrett is also a successful serial entrepreneur, currently leading his third startup, Holganix LLC. Since 2013, he’s managed the Entrepreneurs’ Organization (EO) Key Executive Program at MIT, a highly acclaimed and quickly sold-out program. An active EO member since 1999, Barrett has held various leadership roles and completed the EO-MIT Entrepreneurial Masters Program.
Special Guest: Barrett Ersek
Barrett Ersek, a professional speaker, consultant, and author, specializes in innovation. He has lectured at MIT, the London Business School, and other prestigious institutions, and contributed to the Harvard Business Review. Recognized in Verne Harnish’s “Scaling Up” for innovation, Barrett is also a successful serial entrepreneur, currently leading his third startup, Holganix LLC. Since 2013, he’s managed the Entrepreneurs’ Organization (EO) Key Executive Program at MIT, a highly acclaimed and quickly sold-out program. An active EO member since 1999, Barrett has held various leadership roles and completed the EO-MIT Entrepreneurial Masters Program.
Past Masterclasses: AI for Marketing and Sales
Our Masterclasses on AI for Marketing and Sales were our most popular ever, with more than 300 live attendees per session and guests from Microsoft, Apple, and Disney. This is 15-hours of power-packed info about how to use AI tools to make your marketing more efficient and your business more profitable
AI for Marketing and Sales Update
AI for Analytics, Forecasting
AI for Content Strategy and SEO
AI for Audio, Video, and Podcasts
Inside Microsoft's Vision for AI
AI for Images, Social Media, and Ads
AI for Text, Translation, and Email
The Human
Element of Artificial Intelligence
Funder
Media Partner
Community Partners
Sign up for Our Courses
For a deep dive into improving your marketing and grow your business faster, signup for our courses!
$397
At the end of this course you will:
Master the Lead Building System™ for systematic marketing, eliminating random marketing efforts, and embrace the BizHacker Mentality for purpose-driven digital growth.
Gain access to a supportive network of purpose-driven businesses through our Business Directory, enhancing both personal and business development
$497
At the end of this course you will:
Acquire expertise in AI tools like ChatGPT, Dall-E, Midjourney, Copilot, and AIPRM to enhance business growth, integrate AI into workflows, and boost productivity while cutting costs.
Develop an understanding of the challenges associated with AI, including “hallucination”, privacy, security, bias, copyright issues, and ethical considerations
$297
At the end of this course you will:
Identify and get noisy about your Thought Leadership Focus
How to connect and engage with your ideal customer using content and keywords
Use LinkedIn as a learning tool to apply the Thought Leadership Pyramid