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AI for Marketing and Sales
AIM Cohort 2: Apl-May 2024
NOTE: Schedule is subject to changeLink to LearnWorlds: https://bizhack.learnworlds.com/https://try.bizhack.com/aim2schedule
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Week #SessionTopicDateTimeZoom Videoconference Link
(Password Protected)		Session Presentation PDFSession RecordingCompanion Recorded LessonsAssessment/ SurveyAssignmentsAssignment Due Date
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1Class 1The Human Element of AITuesday 4/911am-1pm ETtry.bizhack.com/aimclassAIM2 Class 1 - The Human Element of AI Pt 1.pdfhttps://us02web.zoom.us/rec/share/nmAYuapW7fItieigRGADf45He1G9j1b9eJseE2alTrWoC_clxg0V41tVo_d-FsB5.11pNGHa4bHxkVziq?startTime=1712673627000“Getting Started”

“Unit 1 – The Human Element of AI”
1. Onboarding Survey

2. AI for Marketing Test (start)

3. Headshot + Logo survey		COMPLETE BEFORE CLASS 1:
1. Complete the 5 “Onboarding Activities” in LearnWorlds

2. Join the AIM2 WhatsApp Group to get reminders from us and to connect with your peers

3. Watch the following lessons in the “Getting Started” and “Unit 1 – The Human Element of AI” units in LearnWorlds
- How to get Started with Chat GPT Tutorial ("Getting Started”)
- Lesson 3: The History of AI (Unit 1)
- Lesson 4: AI as a Partner (Unit 1)
- Lesson 9: How ChatGPT Amps Productivity (Unit 1)
- Lesson 12: AI and Human Consciousness (Unit 1)

ASSIGNMENTS DUE CLASS 2:
1. Find a task in your business or personal life that could be done by ChatGPT and prepare at least one example to show in class		See column K, Row 1
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Class 2The Human Element of AIThursday 4/1111am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 2 - The Human Element of AI Part 2.pdfhttps://us02web.zoom.us/rec/share/_87Bn0Z_OcqGl6Do9JNZ4A2lLftIDSibupoXb0a58CJ7labcR177qSQ5oaorP5_i.q_ydwD_IGPjtht7-?startTime=1712846853000“Unit 1 – The Human Element of AI” 1. Meet with your Accountability Partner

2. Watch the following lessons in LearnWorlds “Unit 2 – AI for Text, Translation and Email”
- Lesson 4: How Does ChatGPT Work?
- Lesson 6: The Stochastic Parrot
- Lesson 7: Prompt Engineering
- Lesson 8: The Simple Prompt
- Lesson 9: The Complex Prompt
- Lesson 10: The Mega Prompt		Due by Class 2
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2Class 3AI for Text, Translation and EmailTuesday 4/1611am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 3 - AI for Text, Translation and Email Pt 1 - includes TD Slides.pdfFull-Class: https://youtu.be/ge_ETnL9Hdw
Microlesson Recording: https://youtu.be/0rgVqjipAaI		“Unit 2 – AI for Text, Translation and Email”1. Try out the three Brand Voice Prompts:
#1: Use Your Own Writing
#2: Act as My Brand Strategist
#3: Write in The Voice Of “Famous Person/Influencer”

2. Meet with your Accountability Partner before Lab to work on the prompts together!		Due by Class 4
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Class 4AI for Text, Translation and EmailThursday 4/1811am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 4 - AI for Text, Translation and Email Pt 2.pdfhttps://us02web.zoom.us/rec/share/yie2Ywu6TamlgC8bLOn4NuKP8lZwFEb9uUO8b883Q3mbV_BCxBhxFDL4B7QmvFE.1gz5_17N_FzbyDIM“Unit 2 – AI for Text, Translation and Email”Review Recorded Lesson in LearnWorlds “Unit 3 – AI for Images, Social Media, and Ads”
- Lesson 5: How Generative AI for Images Works
- Lesson 6: The Uncanny Valley
- Lesson 7: Deepfakes
- Lesson 11: Tactical Advice		Due by Class 5
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3Class 5AI for Images, Social Media, and AdsTuesday 4/2311am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 5 - AI for Images, Social Media, and Ads Pt 1.pdfhttps://us02web.zoom.us/rec/share/bjJqSyode-IHlckEeEl37pS70jkskQiHg8L4Am4BuKqs6do21jyxSvOiHLHKVxeQ.SJ0Tc8nqae7FLWOW“Unit 3 – AI for Images, Social Media, and Ads”1. Use Dall-E 3 or Canva’s Magic Studio to create an image, logo or illustration for personal or business use

2. Meet with your Accountability Partner before Class to work on the AI images together!		Due by Class 6
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Class 6AI for Images, Social Media, and AdsThursday 4/2511am-1 pm ETtry.bizhack.com/aimclasshttps://drive.google.com/file/d/17A7I2SpHOTbR9QEgElA2eVXsRZ9tlXaT/view?usp=sharingTake-home Document From Stephanie's presentation: https://bizhack.learnworlds.com/path-player?courseid=ai-for-marketing-and-sales&unit=662a7340237b9de6630c6247Unithttps://us02web.zoom.us/rec/share/aaa8iE4vfPRxDAE1EEUy1gLREUTTUAZ4f1RCFJZytmshXHydg4bfIVRfJZl9Dw.NF90m65qyqM--dSI?startTime=1714056606000“Unit 3 – AI for Images, Social Media, and Ads”1. Review Recorded Lesson in LearnWorlds “Unit 5 – AI for Video, Audio, and Podcasts”
- Lesson 4: How AI for Audio & Video Works
- Lesson 5: The State of AI for A/V
- AI Case Study: Artist Miyo Yamauchi
- Lesson 8: Tools to Empower Accessibility

2. Meet with your Accountability Partner

3. Download the ChatGPT App (available free on Apple + Android)		Due by Class 7
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4Class 7AI for Video, Audio, and PodcastsTuesday 4/3011am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 7 - AI for Video, Audio, and Podcasts Pt 1.pdfhttps://us02web.zoom.us/rec/share/KDJJd5PAQZzbrx29jO7TTMOyIJJogr-njwWO_wUxnHOVpxbmuIfcKJcEE8Psr6xp.7tiM9i4DR_vnIBR_?startTime=1714488555000“Unit 5 – AI for Video, Audio, and Podcasts”1. Create a "jingle" for your business or music for your website/social media content using Udio

2. Meet with your Accountability Partner		Due by Class 8
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Class 8AI for Video, Audio, and PodcastsThursday 5/211am-1 pm ETtry.bizhack.com/aimclassAIM2 Class 8 - AI for Video, Audio, and Podcasts Pt 2.pdfhttps://us02web.zoom.us/rec/share/eUF8JEl4EBYW2tlQxkZBekZfQqYVUOwYx7tfV-IyaKn1kiS9sLZ8PM-1RXCX9wci.bNh2tG8XZdcJDJDz?startTime=1714659402000“Unit 5 – AI for Video, Audio, and Podcasts”1. Use ChatGPT Voice Command for at least one prompt while you’re on the go

2. Figure out what AI case study you want to use for the Final Presentation

3. Review Recorded Lesson in LearnWorlds “Unit 6 – AI for Content Strategy and SEO”
- Lesson 4: The Search Wars
- Lesson 6: SEO 101
- Lesson 9: StoryBrand

4. Followpalooza! Connect with each other online		Due by Class 9
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5Class 9AI for Content Strategy and Marketing PlanningTuesday 5/711am-1 pm ETtry.bizhack.com/aimclass“Unit 6 – AI for Content Strategy and SEO”Graduation Thank You Gift Survey1. Create a content marketing map/calendar for your businessDue by 12 PM 5/13
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Class 10AI for Content Strategy and Marketing PlanningThursday 5/911am-1 pm ETtry.bizhack.com/aimclass“Unit 6 – AI for Content Strategy and SEO”Final PresentationDue by 12 PM 5/13
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6Class 11Final PresentationsTuesday 5/1411am-1 pm ETtry.bizhack.com/aimclass1. Final Feedback Survey

2. AI for Marketing Test (end)
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Class 12Final PresentationsThursday 5/1611am-1 pm ETtry.bizhack.com/aimclass
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7GraduationGraduation CelebrationTuesday 5/2111am-1 pm ETtry.bizhack.com/graduation