| A | B | C | D | E | F | G | H | I | ||
|---|---|---|---|---|---|---|---|---|---|---|
1 |  | The Digital Marketer's Edge Cohort 19 - Aug-Oct 2021 | NOTE: Schedule is subject to change. For the latest version: | https://try.bizhack.com/BH19schedule | ||||||
2 | Week # | Session | Topic | Date | Time | Videoconference Link (Password Protected) | 9 Step Assignments | Assessment/Survey | Presentation Recording & PDF | |
3 | 1 | Class 1 | Your Real-Life Campaign | Monday 8/30 | 3-5 pm ET | try.bizhack.com/dmeclass | 3 Initial Surveys (due by Class 2) | Onboarding Survey & Digital Marketing Test & Start-of-Semester Knowledge Assessment | BizHack LearnWorlds Platform | |
4 | Class 2 | Get on Facebook Business Manager | Wednesday 9/1 | 3-5 pm ET | try.bizhack.com/dmeclass | Technical Setup Complete (due by Class 3) | Weekly Feedback Survey | BizHack LearnWorlds Platform | ||
5 | 2 | Class 3 | Tell Your Business Story | Tuesday 9/7 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 1: Create Customer Personas & Build Audiences (due by Lab for Week 2) | BizHack LearnWorlds Platform | ||
6 | Class 4 | Find Your Ideal Customer | Wednesday 9/8 | 3-5 pm ET | try.bizhack.com/dmeclass | Foundation: Your Business Story (due for Class 5) | BizHack LearnWorlds Platform | |||
7 | Lab for Week 2 | Real Life Campaign, Story of Me & Persona Pairs | Thursday 9/9 | Afternoon (1 hour, times vary) | try.bizhack.com/labRicardo try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
8 | 3 | Class 5 | Make a Thumb-Stopping Video | Monday 9/13 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 2: Make a Thumb-Stopping Video (due by Lab for Week 3) | BizHack LearnWorlds Platform | ||
9 | Class 6 | Launch an Awareness Ad | Wednesday 9/15 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 3: Launch 1st Ad for Video Views (due by Class 7) | BizHack LearnWorlds Platform | |||
10 | Lab for Week 3 | Ad Video & Audiences | Thursday 9/16 | Afternoon (1 hour, times vary) | try.bizhack.com/labRicardo try.bizhack.com/labMike try.bizhack.com/labTati | Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
11 | 4 | Class 7 | Measure Results and Extract Learnings | Monday 9/20 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 4: Analyze 1st Ad for Learnings (due by Lab for Week 4) | BizHack LearnWorlds Platform | ||
12 | Class 8 | Capture Leads with an Irresistible Offer | Wednesday 9/22 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 5: Determine a Free Irresistible Offer & Step 6: Build a Lead Form or Landing Page (due by Lab for Catch Up Week) | BizHack LearnWorlds Platform | |||
13 | Lab for Week 4 | Analyze your Ad for Learnings | Thursday 9/23 | Afternoon (1 hour, times vary) | try.bizhack.com/labRicardo try.bizhack.com/labMike try.bizhack.com/labTati | Mid-Semester Knowledge Assessment & Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
14 | 5 (Catch Up Week) | Master Class | Leveraging LinkedIn to Grow Your Business with Sheryl Cattell | Wednesday 9/29 | 12:30 - 1:30 pm ET | https://try.bizhack.com/MCseries | ||||
15 | Lab for Catch Up Week | Launch a Retargeting Campaign | Thursday 9/30 | Afternoon (1 hour, times vary) | try.bizhack.com/labRicardo try.bizhack.com/labMike try.bizhack.com/labTati | Step 7: Launch 2nd Ad for Lead Generation or Traffic (due by Class 9) | BizHack LearnWorlds Platform | |||
16 | 6 | Class 9 | Mapping The Customer Journey | Monday 10/4 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 8: Map your Customer Journey (due by Lab for Week 5) | BizHack LearnWorlds Platform | ||
17 | Master Class | How to Conduct Your Own Digital Marketing Audit with Ricardo Berris | Wednesday 10/6 | 12:30 - 1:30 pm ET | https://try.bizhack.com/MCseries | |||||
18 | Class 10 | Next Level Marketing: LinkedIn Ads and Content | Wednesday 10/6 | 3-5 pm ET | try.bizhack.com/dmeclass | Step 9: Analyze 2nd Ad for Leads & Learnings (due by Class 11) | BizHack LearnWorlds Platform | |||
19 | Lab for Week 5 | Workshop your Final Presentation | Thursday 10/7 | Afternoon (1 hour, times vary) | try.bizhack.com/labRicardo try.bizhack.com/labMike try.bizhack.com/labTati | Graduation Thank You Gift Survey & Weekly Feedback Survey | BizHack LearnWorlds Platform | |||
20 | 7 | Class 11 | Putting It All Together | Monday 10/11 | 3-5 pm ET | try.bizhack.com/dmeclass | Final Presentations (due by Class 12) | BizHack LearnWorlds Platform | ||
21 | Master Class | Tips to Make Instagram Pop for your Brand with Tatiana McDaniel | Wednesday 10/13 | 12:30 - 1:30 pm ET | https://try.bizhack.com/MCseries | |||||
22 | Class 12 | Final Presentations | Wednesday 10/13 | 3-6 pm ET | try.bizhack.com/dmeclass | Digital Marketing Test (retake) & End-of-Semester Knowledge Assessment & Final Feedback Survey | BizHack LearnWorlds Platform | |||
23 | #BizHackLive | Graduation Celebration | Wednesday 10/20 | 12:30-2:30 pm ET | https://try.bizhack.com/graduation | Post-Work: Now Close those Sales! | Streamed on Facebook Live and posted on YouTube | |||