| A | B | C | D | E | F | G | H | I | J | K | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 |  | The Digital Marketer's Edge Cohort 27: Jan-Mar 2024 | NOTE: Schedule is subject to change. For the latest version visit: | https://try.bizhack.com/dme27schedule | ||||||||
2 | Week # | Session | Topic | Date | Time | Zoom Videoconference Link (Password Protected) | Session Presentation PDF | Session Recording | Companion Recorded Lessons (in Eng and Sp) | Assessment/Survey | 9 Step Assignment | |
3 | 1 | Class 1 | Tell Your Business Story | Monday 1/22 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 1 Tell Your Business Story.pdf | https://us02web.zoom.us/rec/share/bP0Zay1b9iqVapALHRNN6eKvKTpn0vxSlp0JM4DsiL7BvY9aUkgassysJIPxn8U.fFrUS1K_HPj-K3cG | "Onboarding Activities" "HTF Unit 1 - The Lead Building System" "HTF Unit 2 - The Foundation: Your Business Story" | 1. Onboarding Survey 2. Digital Marketing Test 3. Knowledge Self-Assessment | 1. Complete 3 Onboarding Surveys (due by Class 2) 2. Draft Your Business Story Script (due by Class 3) 3. Meet with Your Accountability Partner (due by Class 3) | |
4 | Class 2 | Get onto Meta Business Suite | Wednesday 1/24 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 2 Get onto Meta Business Suite.pdf | https://us02web.zoom.us/rec/share/0zztf7E55eqXr2gf9CdiRLNUGmY0bZJaE5bWU1wgC8fh--UAQLy-G3Lii4yi0OiQ.47-1RQ9jqDew8Jky | Technical Setup of Meta Business Suite Complete (due by Class 3) | ||||
5 | 2 | Class 3 | Pick Your Real-Life Campaign | Monday 1/29 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 3 Pick Your Real-Life Campaign.pdf | https://us02web.zoom.us/rec/share/hl3wF20PQEqwM0OwXkVb_kPNUDhOhFAVN-TI8GYpaP3Oyhs1DtXQ5HMiyELNswva.rqNSxrDBJwcabZ0R?startTime=1706556663000 | ||||
6 | Class 4 | Find Your Ideal Customer | Wednesday 1/31 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 4 Find Your Ideal Customer.pdf | https://us02web.zoom.us/rec/share/_dYofYG51sQC-hm8rlNerOk_9kiodeNsaRvws49BSsDUWLWSOZqUGtBKdJRkGBuV.AmDjJ_AiXPmpZri9 | "HTF Unit 4 - Pillar 2: Target Audience" | Step 1: Create Customer Personas & Explore Audiences (due by Class 5) | |||
7 | 3 | Class 5 | Make a Thumb-Stopping Video | Monday 2/5 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 5 Make a Thumb-Stopping Video.pdf | https://us02web.zoom.us/rec/share/uQcBx1y8f2MpFrbWb0duWjqIFUTEutaFjWnwqF1bvOtmmKrTvz20IdyPlwnbzGyH.Ki1eC4XIEwpF5EO9 | "HTF Unit 6 - Pillar 4: Thumb-Stopping Visual" | Step 1: Create Your Target Audience (due by Class 6) Step 2: Begin Making Your Thumb-Stopping Video (due by Class 6) | ||
8 | Class 6 | Launch an Awareness Ad | Wednesday 2/7 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 6 Launch an Awareness Ad.pdf | https://us02web.zoom.us/rec/share/t8p0E3J3QH_jYBtrNZ7fbCUG7jgk7OR4zfFZb0XkfFP9i4XsNQ1j8Yyp8LS2YE0.uT6v0_RLofled1JK?startTime=1707335337000 | "HTF Unit 7 - Pillar 5: Compelling Message" | Step 3: Launch 1st Ad for Video Views (due by Tuesday 2/14 during catch up week) | |||
9 | Catch Up Week | No Classes | Week of 2/12 | Catch Up Week - No Classes | ||||||||
10 | 5 | Class 7 | Measure Results and Extract Learnings | Monday 2/19 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 7 Measure Results and Extract Learnings.pdf | https://us02web.zoom.us/rec/share/9qTCdpwUJRB4oEH-V7Ot4kqqXqMBprb_9iiGptOiviMRlaEA4hIhMEY569O__ad0.i8KiTp7Og7HyX8r5?startTime=1708371084000 | "HTF Unit 3 - Pillar 1: Campaign Objective" | Step 4: Analyze 1st Ad for Learnings (due by Class 8) | ||
11 | Class 8 | Capture Leads with an Irresistible Offer | Wednesday 2/21 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 8 Capture Leads with an Irresistible Offer.pdf | https://us02web.zoom.us/rec/share/aFjKWjF-SJM8nZOGxF175hjphiGCL4RneL9spptYsTgknK9c8vGJCpR7i2U0Rsvg.Sv0vAdfgSHVOtBTO | "HTF Unit 5 - Pillar 3: Irresistible Offer" | Step 5: Determine a Free Irresistible Offer Step 6: Build a Lead Form or Landing Page (due by Class 9) | |||
12 | 6 | Class 9 | Map Your Customer Journey | Monday 2/26 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 9 Map Your Customer Journey.pdf | https://us02web.zoom.us/rec/share/v0bZT-9czSHduLOC-DWRjqHtbMN5pSUlmmDfCJZUR_QdqsVPplaaKKTQ4xClVjvY.YEnzBAIzDhyjrdmj | "HTF Unit 8 - Pillar 6: The Customer Journey" | DME27 Class 9 Map Your Customer Journey.pdf | Step 7: Launch 2nd Ad for Lead Generation or Traffic (due by 3/3) Step 8: Map your Customer Journey (due by Class 10)) | |
13 | Class 10 | Next Level Marketing (Social Media Advertising, Tracking in the Post Privacy Era, Intelligent Automation) | Monday 3/4 | 3-5 pm ET | try.bizhack.com/dmeclass | DME27 Class 10 Next Level Marketing (Social Media Advertising, Tracking in the Post Privacy Era, Intelligent Automation).pdf | https://us02web.zoom.us/rec/share/dGpgIdNm-0Ed9cHE9rDCvQ-DGJ9jYYjeN5vy6CnGU12HE781MdQBSmDHMiRnt4tD.mbVHc570WY8tbAzE?startTime=1709581798000 | "HTF Unit 9 - Putting It All Together" "HTF Unit 10 - The LBS in Action" "Next Steps" | Graduation Thank You Gift Survey | Step 9: Analyze 2nd Ad for Leads & Learnings (due by Friday, March 8th) Final Presentation (Due by Friday, March 8th) Final Presentation Extension: (NOW DUE BY NOON ET Monday, March 11th) | ||
14 | No Class | Wednesday 3/6 | ||||||||||
15 | 7 | Class 11 | Final Presentations | Monday 3/11 | 3-6 pm ET | try.bizhack.com/dmeclass | DME27 Class 11_ Final Presentations.pdf | https://us02web.zoom.us/rec/share/4-3b_bSbLQd_R_EXcAr0VbqZ1q9g2AOytcX3ssQPRDHdbjhcdiohwG19t63lN6F1.os1hbhC-iVXzqLP5 | ||||
16 | Class 12 | Final Presentations | Wednesday 3/13 | 3-6 pm ET | try.bizhack.com/dmeclass | DME27 Class 12_ Final Presentations.pdf | https://us02web.zoom.us/rec/share/u398qKjksXVXDMfi92gzjlBEFP7IKLvrWblGFM8hL32KJ-hvVU3fSxGDNCq9Pd41.Freh8BY1Ks0Xk86q?startTime=1710356583000 | 1. Final Feedback Survey 2. Digital Marketing Test (retake) 3. Knowledge Self-Assessment (retake) | ||||
17 | 8 | #BizHackLive | Graduation Celebration | Wednesday 3/20 | 12:30-2:30 pm ET | https://try.bizhack.com/graduation | N/A | Posted on BizHack Academy YouTube | Post-Work: Now Close those Sales! | |||