Get Your Thought Leadership Pyramid TLP™ Score

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The Thought Leadership Pyramid (TLP) is the BizHack proven process for developing and implementing a thought leadership focus that inspires new customers. Before submitting your responses below, please review the TLP checklist here: https://try.bizhack.com/tlpchecklist.

First, you'll get your Social Selling Index score from LinkedIn (https://try.bizhack/ssi). Then you'll score yourself from 0-10 on the 6 levels of the Thought Leadership Pyramid. Add up those 7 individual ratings to get your TLP Score™ between 0 and 70.

Email *

Your First Name *

Your Last Name *

Your Company Name *

Your LinkedIn Profile URL *

Your Social Selling Index Score

The Social Selling Index is a measure LinkedIn generates based on your LinkedIn profile and activity that compares you to other professionals in your industry. To get your score, go to https://try.bizhack/ssi.

Give yourself an SSI score based on this scale: *

Score 0 if SSI is 30 or below

Score 2 if SSI is 31-40

Score 4 if SSI is 41-50

Score 6 if SSI is 51-60

Score 8 if SSI is 61-74

Score 10 if SSI is 75+

Level 1: The Foundation

Your LinkedIn profile is optimized and ready for business, your story of me and core purpose are clearly communicated.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how built out is your LinkedIn profile? *

My profile is a train wreck

I'm primed and ready

Level 2: Know Your Target

You have clearly identified your ideal client, documented persona pairs, and have a system in place to collect customer and lead information.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how well do you know your target customer? *

I need target practice

I'm shooting the bullseye

Level 3: Get Discovered

Keyword phrases have been identified based on target customer criteria and comparison of volume and difficulty has been done to select the best ones. Hashtags defined for general, specific and owned terms that map to your content pillars and all posts consistently use 3 keywords/#hashtags and 3 @people or company names.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how well are you poised to get discovered on LinkedIn? *

You'd need GPS to find me

You can't miss me

Level 4: Enter the Fray

You have clearly defined your area of thought leadership. Your irresistible offer is tried and tested. You engage with industry influencers and respond to customer and prospects quickly and expertly. You know and monitor your key competitors using the information to better position yourself.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how successful have you been entering the fray? *

I haven't entered the arena

I'm in the ring

Level 5: Take a Stand

Your messaging is authentic, transparent and (when appropriate) vulnerable and is used when communicating with your target market consistently. Your company’s Unique Marketing Proposition – qualities that differentiate you from all competitors – are defined and used in all marketing communications. Messaging speaks directly to pain points and unmet needs of ideal target customers and a leverages many formats: text/image, polls, video, slides, infographics.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how well do you take a stand? *

I'm a wallflower

I'm on my soapbox

Level 6: Get Noisy

You have mapped the Customer Journey for your target audience and can support it at scale. Your Call-to-Action is featured prominently in every post or profile section and includes an irresistible offer that is tried and tested. You have a content strategy defined with key topics and clusters of subtopics for each. You are not afraid to enter into or start controversial business conversations.

On a scale of 0 to 10, with 0 being not at all and 10 being excellent, how ready are you to get noisy? *

I'm on the sidelines

Hear me roar!

Now Add Up Your Scores

Add up your 7 individual scores to get a number between 0 and 70. That's your TLP Score™.

Your TLP Score™ *

A copy of your responses will be emailed to the address you provided.

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